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Multi-channel Retailing

There are probably as many reasons for not taking action as there are retailers waiting to take the plunge. But concerns that multiple channels will cannibalise store sales and promote confusion and conflict about pricing, stock availability and returns policies have been addressed with this new initiative from K3 - 'Liberation for Bricks and Mortar Retailers'. 

Liberation is about delivering an integrated approach to multi-channel retailing to the traditional high street retailing sector.

K3 have already developed an enviable track record of delivering integrated store and head office retail solutions. Many leading retailers have benefited from our focused strategy of building solutions around a single application platform – Microsoft Dynamics. 

With one application, we can simplify the solution architecture, eliminate duplication and reconciliation errors to present a single version of the truth that allows managers to get on with running their businesses. We’ve brought the same approach to multi-channel retailing.

Our store, mail order, e-Commerce, head office and fulfilment solutions are powered by

the same proven Microsoft Dynamics technology. The big benefits to our customers are:

• Rich customer experiences driven through the use of the latest technology  

• All data is held once reducing duplication and errors  

• One familiar Microsoft skill set is required across the channels  

• The system is integrated in real time allowing powerful reporting and cross-channel processes  

Whichever channel your customer chooses, they should benefit from information about their interactions through other channels. K3’s multi-channel solutions are about understanding your customers as individuals and giving them the convenience of choosing when and where to deal with you. It’s that level of detail that makes customers feel special and builds long term loyalty.

Download our podcast on Multi-channel here