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Multi Channel & Customer Registration

When selling within a multi channel environment, as in any retail operation, the start of your new relationship with your customers is gathering the essential information so you can identify them and present to them your best and most relevant offers. For the customer the simpler this is the better, and gives a more positive experience of your business.

Internet shoppers are familiar with online registration, but gathering the same information in-store can be a harder process. However functions, such as postcode look up and rapid data entry means that this information can be gathered at the POS and then shared across all channels.

Customers who have registered via the POS will have their information stored in the central CRM system for ease of use on-line, when they contact the call centre or to receive direct marketing offers. There is no duplication of information and customers can update their records simply - making it simpler to maintain your customer data.