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We can forecast customer behaviour so that we are always keeping one step ahead of the game.

Hossein Parvin, Alliance Pharmacy

Retail News

 

K3 Retail & Omnica partnership delivers full multi channel platform for Microsoft Dynamics AX for Retail

K3 Retail & Omnica partnership delivers full multi channel platform for Microsoft Dynamics AX for Retail

Strategic partnership provides K3 with the strongest capability in the multi channel retail market

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Party Time for Smiffy's as K3 Retail picked to help drive growth

Party Time for Smiffy's as K3 Retail picked to help drive growth

This fast-growing company has big plans to grow even bigger and needs new systems to help it get there.

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Customer Registration

 

When selling within a multi channel environment, as in any retail operation, the start of your new relationship with your customers is gathering the essential information so you can identify them and present to them your best and most relevant offers. For the customer the simpler this is the better, and gives a more positive experience of your business.

 

Internet shoppers are familiar with online registration, but gathering the same information in-store can be a harder process. However functions, such as postcode look up and rapid data entry means that this information can be gathered at the POS and then shared across all channels.

 

Customers who have registered via the POS will have their information stored in the central CRM system for ease of use on-line, when they contact the call centre or to receive direct marketing offers. There is no duplication of information and customers can update their records simply - making it simpler to maintain your customer data.

 

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