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Retail CRM Solutions from K3

Leading retail companies realise that, in order to succeed, they must deploy cutting-edge strategies in the marketplace.

Retail CRM (Customer Relationship Management) software solutions allow retail businesses to effortlessly close the gap between strategic goals and real-world operations. Retail CRM platform technology from K3 means you can maintain your competitive edge with a suite of software solutions that support day-to-day processes and facilitate continuous business improvement.

With today's increasingly selective consumers and tightening profit margins, retailers are acutely aware of the need to enhance their relationship with consumers. K3's retail CRM solutions offer an effective approach to customer acquisition and retention.

Retail CRM Technology

By utilising sophisticated technology, a clear picture of consumer behaviour can be attained. Gaining an insight into customer activity provides retailers with the information they need to effectively and profitably market to the appropriate customer segment.

K3 Retail CRM is based on Microsoft Dynamics CRM Version 3.0. It is next-generation software providing CRM solutions for the retail industry. Our fully compatible and easy-to-integrate range of solutions provides retailers with everything they need to increase their customer knowledge.

Using Retail CRM to Build Customer Loyalty

Building and maintaining profitable customer loyalty is a task that becomes easily achievable with CRM software and strategies.

• A powerful package of integratable technology solutions allows you to target customers by capturing every interaction in one database. Transactional data can be collated from a number of sources including:
• Proprietary payment tools and point-of-sale software.
• Loyalty card data.
• Warranty card information.
• Web and email activity.
• Customer services activity.

Interpreting this data allows you to improve customer contact efficiently and effectively - a wellhandled interaction invariably creates a loyal customer who will return to purchase again.

The customer demographics and buying patterns that are gathered can be used to target the customer with exciting and interesting solutions tailored to meet their needs, reinforcing the retailer’s brand and the relationship with the customer.

On the basis of this accurate information, retailers can deliver insightful personalised offers and services that are targeted to each individual on specific dates. Data can be used for birthday offers, anniversaries and other time-specific occasions that are unique to your customers.

Components of Retail CRM

The K3 Retail CRM solution is made up of a series of fully integratable components including:

• Easy-to-use front end, based on the look and feel of Microsoft Office applications.
• Comprehensive rule-based workflow tools to automate common business processes.
• Powerful connectors to link POS software and ERP systems to the central customer database.
• Advanced marketing tools to segment, target and feedback campaign success to individual customer records.

By applying a sophisticated CRM solution, retailers can begin to better understand the lifetime value of their customers. Vital information, such as purchasing history and demographics, is stored and then used to market to customers based on common interests.

K3's Retail CRM aids growth and profitability by encouraging customercustomer spend as well as providing information that can increase retention and brand loyalty.