Home / Retail Solutions Overview / CRM

Customer Relationship Management in Retail

By utilising a more efficient, sophisticated and centralised service which allows all touch points to be easily and comprehensively recorded - so you can get to know your customer footprint. Such an astute insight into customer activity, means businesses are then primed to effectively and profitably market to the appropriate customer segment.

K3 Retail CRM (Customer Relationship Management) based on Microsoft Dynamics CRM Version 3.0, is the next generation of CRM for the retail industry. The solution provides retailers with everything they need to increase their customer knowledge by performing the three steps to build and maintain profitable customer loyalty.

The three steps to a loyal customer:

Step 1.

Handle the second contact with the customer efficiently and effectively, whether a return, a product swap or a complaint about faulty goods, a well handled interaction will invariably create a loyal customer who will return again to purchase.

Step 2.

Capture every interaction with the customer in one database from transactional data collected through proprietary payment tools and point-of-sale software, loyalty card data, warranty card information, web activity, email activity through to customer services activity.

Step 3.

Accrue and use customer demographics and buying patterns to target the customer with exciting and interesting solutions tailored to meet their unique needs. Targeted product updates reinforce the retailer’s brand and the relationship with the customer. It creates a win-win situation for both retailer and consumer.

More