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Agent Provocateur uncovers the benefits with K3
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Clinton Cards integrates merchandising for stores
K3 Implement and develop merchandising solution
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Podcasts
At K3 we feel it is important to keep businessess informed on the latest trends and developments within the retail and IT sectors. Below are some of our most recently released podcasts for you to download.
K3 Retail Informer
Expert advice and opinion on how IT can support your retail business.
Improving the Customer Experience Instore
Paul Makin, Sales Director of K3 talks about the need for retailers to improve the experience their customers have in store and on line. While the focus has been on cutting wait times at the checkout, Paul says that the goal should be to improve the experience at every stage. He cites the example of home retailing where technology is being used to demonstrate products via a PC, process the order together with the customer and get upsell benefits by demonstrating related products. Paul points out that central control of integrated data is critical, enabling stores to access images, order details and product and promotional information from head office to ensure accuracy, consistency and fast response to customers' needs. In multi-channel retailing, this integration of data becomes even more critical, particularly where customers may be selecting from one channel but actually buying the goods through another.
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Retail trends to watch
Tony Bryant - Head of K3's FMCG Sector discusses key trends in retailing today and how they are affecting retailers' adoption of technology. They discuss multi-channel retailing, where the store's heading and how retailers need to respond to the changing market. Tony talks about the opportunities for retailers and suppliers to collaborate to achieve a single view of the customer and discusses which technologies will emerge as winners.
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Integrating multiple channels to market
Steven Hampson, K3's Business Development Director explains how only by integrating their various channels to market can retailers hope to manage customers consistently and win their loyalty for greater profit. Steven explains how a single version of channel and customer data is critical to success. He also talks about how retailers can improve their on line businesses through better merchandising, promotions, fulfilment and returns handling.
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Knowing Your Customer Footprint
Sarah McRow - K3's CRM consultant discusses the benefits of knowing your customer footprint. In addition to a sales force automation tool and control of a customer services environment, we discuss how customer relationship management solutions offer the opportunity to effectively market to your existing customer base.
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