It was like a lightbulb had been switched on. We realised this (K3 solution) was exactly what we wanted.
Call Centres
K3 solutions give call centre staff a virtual version of the catalogue so that customers can identify precisely the item they want. Direct access to customer sales and return histories allow call centre staff to suggest alternative ways of fulfilling the order or return. This could be through a local store collection, or by post.
Whether used as a direct retail sales mechanism, or a point of service, call centres need access to the latest information about a customer’s sales and returns history to be able to offer the best service as part of your multi channel operations.
If a customer calls in response to a catalogue drop, the integrated multichannel retailer needs to know which version of the catalogue is being used and where products are featured on each page.
