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James Gilbert, MD, Pixel Power

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Home / Multichannel Retailing / Catalogues
Catalogues
Catalogues are an excellent retail vehicle for communicating with customers in a multi channel environment. The convenience and tactile nature of a well produced catalogue will encourage sales on-line as well as through the call centre.
By carefully integrating products listed in the catalogue alongside other stock, on-line customers can be encouraged to “flick and click” their way through a greater range of stock to mix and match catalogue classics and mid-season alternatives.
Simplifying the administration of product descriptions and imagery for each channel in a single central database, ensures K3’s multi-channel solutions ensure descriptions, pricing and promotional offers are fully synchronised across every channel.










