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Customer Relationship Management (CRM) 

 

A correctly deployed customer relationship management (CRM) strategy can be the most important part of any business. Not only will a CRM solution help organisations win new business but it will assist in ensuring that a company retain a happy and profitable customer base.  K3 Retail CRM (Customer Relationship Management), based on Microsoft Dynamics CRM Version 3.0, is the next generation of CRM for the retail industry.

 

Our CRM system helps you know your customer footprint by offering a centralised, customisable view of your customer’s preferences, relationships and activity history – allowing you to identify and meet specific customer needs. The system can even be integrated with your email, giving you the capability to create personalised and focused e-marketing campaigns based on your understanding of your customer.

 

K3 Retail CRM works the way you do. It fosters user adoption and drives sales effectiveness with its familiar and intuitive native Microsoft Office Outlook’s interface and full web/mobile access.You can access full sales functionality online or offline through Microsoft Outlook, or work from any location using the Web client or Microsoft Windows Mobile based Pocket PC.

 

The comprehensive reports available through the system help you to forecast sales, measure business activity and performance, track sales and service success and identify trends, problems and opportunities. With lead and opportunity management, automated lead routing, sales process management and competitor tracking you can shorten the sales cycle and improve win rates. Simple, wizard-driven sales and marketing tools assist in keeping your sales prospects and customers informed of new product and service offerings.

 

CRM Overview

 

Download our Retail CRM factsheet here

 

Download our IPS International CRM case study here