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New strategies for multi-channel retailing in a downturn

K3 talks about multi-channel retailing in the context of the current downturn. The news is good - on line retailers now have more opportunity to get into stores. However, he warns that all retailers will have to get better at meeting customers' expectations for consistency of product, offer and service across all channels. K3 talk about the techniques and technologies that retailers can adopt to ensure joined up retailing.

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