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New strategies for multi-channel retailing in a downturn
Gary Copping - K3's Business Development Manager talks about multi-channel retailing in the context of the current downturn. The news is good - on line retailers now have more opportunity to get into stores. However, he warns that all retailers will have to get better at meeting customers' expectations for consistency of product, offer and service across all channels. Gary talks about the techniques and technologies that retailers can adopt to ensure joined up retailing.
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SEE YOU AT THE EVENT
The Retail Conference 22 Sept 2010
Join K3 at the UK's leading retail event encompassing seminars, workshops, thought-leadership & networking for retailers.
This not-to-be-missed event offers engaging content, delivered by retailers for retailers, enabling you to expand your knowledge and gain insight into what the rest of the market is up to!
New strategies for multi-channel retailing in a downturn
Gary Copping - K3's Business Development Manager talks about multi-channel retailing in the context of the current downturn. The news is good - on line retailers now have more opportunity to get into stores. However, he warns that all retailers will have to get better at meeting customers' expectations for consistency of product, offer and service across all channels. Gary talks about the techniques and technologies that retailers can adopt to ensure joined up retailing.
Download podcast
One-click subscription: iTunes | RSS
Twitter