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New strategies for multi-channel retailing in a downturn
Gary Copping – K3's Business Development Manager talks about multi-channel retailing in the context of the current downturn. The news is good – on line retailers now have more opportunity to get into stores. However, he warns that all retailers will have to get better at meeting customers' expectations for consistency of product, offer and service across all channels. Gary talks about the techniques and technologies that retailers can adopt to ensure joined up retailing.
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SEE YOU AT THE SUMMIT
The K3 Multi-Channel Summit Jan 19th 2010
Find out how to meet customers' increasing demands and inspire their loyalty. Speakers include Asda, Wal-Mart, Lloyds Pharmacy, Dwell, Orange and Waitrose.
New strategies for multi-channel retailing in a downturn
Gary Copping – K3's Business Development Manager talks about multi-channel retailing in the context of the current downturn. The news is good – on line retailers now have more opportunity to get into stores. However, he warns that all retailers will have to get better at meeting customers' expectations for consistency of product, offer and service across all channels. Gary talks about the techniques and technologies that retailers can adopt to ensure joined up retailing.
Download podcast
One-click subscription: iTunes | RSS
Twitter