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New strategies for multi-channel retailing in a downturn
Gary Copping – K3's Business Development Manager talks about multi-channel retailing in the context of the current downturn. The news is good – on line retailers now have more opportunity to get into stores. However, he warns that all retailers will have to get better at meeting customers' expectations for consistency of product, offer and service across all channels. Gary talks about the techniques and technologies that retailers can adopt to ensure joined up retailing.
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New strategies for multi-channel retailing in a downturn
Gary Copping – K3's Business Development Manager talks about multi-channel retailing in the context of the current downturn. The news is good – on line retailers now have more opportunity to get into stores. However, he warns that all retailers will have to get better at meeting customers' expectations for consistency of product, offer and service across all channels. Gary talks about the techniques and technologies that retailers can adopt to ensure joined up retailing.
Download podcast
One-click subscription: iTunes | RSS
Twitter